When we talk about sustainability’s triple bottom line – people, planet, profits – it can sometimes seem vague. But DMOs work on practical sustainability issues everyday.
Visitors come to see out environment and experience our culture. Celebrating, promoting and preserving the culture and heritage of a destination is a task that DMOs can get behind. That is why the Arts Destination Marketing Award – awarded to DMOs and Local Arts Agencies using arts to support destination marketing – is sustainability at its best. Well done DMAI and Americans for the Arts for recognizing the important connection between arts and tourism.