Sustainability and Social Responsibility are are the driving force behind the Top 5 trends in restaurants in the U.S. according to the National Restaurant Association. The top food trends, according to the National Restaurant Association Culinary Forecast 2015 are locally sourced meat, seafood and produce and environmental sustainability.
Why do DMO managers need to know this ? Because this trend is helping them meet their goals of improving the economic and social well being of their destination communities.
We are all becoming familiar with infographics touting the economic benefits of tourism. An important way to improve the economic impact is to reduce what economists call “leakage” – the money that leaves the community. Locally sourced restaurants and “farm to table” restaurants keep money in the community ! The money tourists spend at “farm to table” restaurants does “leak away” – it stays close to home. These trends is helping raise the economic impact of tourism in many communities.
DMO managers spend a lot of time attracting new visitors to their destination – but strategies to improve the economic impact of visitors as less common. Leveraging these important trends is a way that progressive DMO management can get the most for their communities from visitor dollars.