Being everything to everyone

Companies wishing to be socially responsible face a world of good and important causes. Over the last few months I have been looking at Corporate Social Responsibility (CSR) in the tourism industry and I have been amazed at the wide number of issues that fall under the topic of CSR.  Clearly, no company can address every issue – we simply can’t be everything to everyone. Choosing “the fights’ that are important to the company and its stakeholders is critical in managing this process.

A recent article on adding discipline to sustainability from McKinsey and Company is worth a read. I have been a fan of McKinsey and Co since I first read “In Search of Excellence” by McKinsey Alum,  Tom Peters and Robert Waterman, and find McKinsey’s research and insights useful. Enjoy !

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