There is real skepticism that companies can do well and do good. When discussion turns to the socially responsible actions of a company it seems inevitable that the motives of the company will be brought into question. The typical comment goes something like ” sure – they are the greenest company around… but its just so they can save money’. And yet such a situation has be to one an examples of a win-win for the company and the environment.
One of the “new” faces of corporate social responsibility is Sir Richard Branson. He is a successful entrepreneur with a commitment to doing good and making money while he does it. His “screw it, just do it” attitude for solving problems is getting a fair bit of airplay. Here’s a link to the article from today’s ‘Marketplace” on NPR.
Branson on CSR on NPR