The Golden Age of Tourism

This week, at the World Economic Forum in Davos, Marriott CEO to be, Arne Sorenson, declared  this is the beginning of a Golden Age of Travel. He quoted from new research that shows that leaders from around the world see Tourism as not only a means of economic growth, but a way to increase cultural awareness and pathway to peace. It is great to see an industry leaders standing up and sharing a vision of the industry that transends the issues we all deal with day to day.

I really embrace the notion that this is a “Golden Age of Tourism”. In recent years we have become so much more aware of what constitutes truly strategic tourism… tourism that is smart, tourism that creates benefits for the communities in which it takes place and enriches the lives of the  travelers that make the journey.

There is still a lot of work to be done …. but these are exciting times for Tourism.

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