How do profit from international tourism ?
This is a great story about how preparing for the needs of international visitors can create profits for even the smallest tourism organizations. It’s a flat world – be ready to compete !
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Monthly Archives: April 2012
Faces of Corporate Social Responsibility: Sir Richard Branson
There is real skepticism that companies can do well and do good. When discussion turns to the socially responsible actions of a company it seems inevitable that the motives of the company will be brought into question. The typical comment goes something like ” sure – they are the greenest company around… but its just so they can save money’. And yet such a situation has be to one an examples of a win-win for the company and the environment.
One of the “new” faces of corporate social responsibility is Sir Richard Branson. He is a successful entrepreneur with a commitment to doing good and making money while he does it. His “screw it, just do it” attitude for solving problems is getting a fair bit of airplay. Here’s a link to the article from today’s ‘Marketplace” on NPR.
Branson on CSR on NPR
Responsible Tourism
Consumer behavior is really core to many of the issues in smart, sustainable tourism. Just how people are adopting green behaviors is still an unanswered question but it is nice to see bits and pieces of evidence that attitudes and behaviors are improving !
Here’s the latest from Tripadvisor on green travel behaviors…
Brand USA
Brand USA, the new national tourism office of the United States, launched the new campaign Land of Dreams this week. The feedback in the industry so far seems to have been pretty positive – view the first ad for yourself at Land of Dreams
